Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.
Ever since motion graphics first entered the scene, there’s been a debate about the line between them and full animation. The opening credits of Hitchcock’s Psycho is an early example of motion graphics, where the marriage of sound, motion, and graphic design come together exceptionally well.
Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies, (Put simply, motion graphics are animation, with text as a major component.) videos and to share information. Many of our clients use motion graphics to help you communicate your message.
Motion Graphics Examples
Let’s take a look at some examples of motion graphics in action.
Explainer
This explainer video combines motion graphics with a background track and a voiceover to share a powerful message.
It’s all about the story. There’s no need for color or fancy designs in order to share something that matters. Sometimes, the simplest designs can illustrate a story in a more direct way, while keeping the integrity of the story intact.
You can use simple motion graphics in your own awareness, motivational and explainer videos. Craft a powerful story and use animation to support it.
Product Demo Video
Product demo videos can be a great way to get your product in front of customers and increase sales. Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table, like this video from PW Motion Ads.
How to make motion graphics
You can use motion graphics to inject a bit of life and levity into a presentation or video in a variety of contexts. Making an infographic video? Give those statistics a bit of life by adding some motion graphics. Use them in videos you make to share on social media. Motion graphics are fantastic for getting your point across in an explainer video. It’s a great, affordable way to make a video.
Why don’t you give motion graphics a try today with one of our services?
